Shameless Plug #1

Here’s the first in what (at least, for me) will hopefully be a regular series. Unpaid Gourmet readers, I would be so grateful if you read, Tweet, Digg, or “Like” my latest article on Salon’s Food page, “Are bustaurants the new food truck?.” The story describes the rise of the latest street food trend, the bustaurant, and muses whether these behemoth vehicles are just the latest fad or the future of restaurants. Here’s an excerpt to give you a taste:

Ever since Kogi started dishing out kimchi quesadillas and hipster attitude on the streets of Los Angeles, the Twittering food truck trend has only gotten hotter. Critics proclaimed 2009 the year of the gourmet food truck, as trucks serving everything from designer cupcakes to Belgian waffles to Vietnamese banh mi spread across the country. But now, a new breed of restaurants is emerging and taking mobile dining to a whole other level — literally.

World Fare, America’s first official bustaurant, opened its doors in Los Angeles this past March. Like Kogi, World Fare uses Twitter to alert customers to its whereabouts. Diners order their food from the bus’s street-level window, where they can peer into the full kitchen and watch chef Andi Van Willigan prepare their dishes. But while food trucks leave customers to fend for themselves once they have their plate in hand, World Fare’s guests head upstairs and dine on the bus’s  deck, where marble countertops, white umbrellas and views of the streets await. And for those who might be nervous about losing their lunch, don’t worry — the bustaurant does not move while customers are eating.

Click here to read the full article. Thanks for your support!

Photo courtesy of WorldFare/flickr

UPDATE: As of 11:15 a.m. today (6/9/10), the story is the most read on Salon’s Food page!

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6 responses to “Shameless Plug #1

  1. I love this concept! My hubby and I owned a coffee shop truck about 8 years ago! I love that it’s been taken to a new level!

  2. I’m so glad you wrote about this! I was just telling Mary of GMF.com about the concept and remembered a friend of mine in Miami with a kick-ass bus he’s not doing anything with. The mind races on funding something like this. It’s so entertaining and seems to be an idea that will dig in and pick up “speed.” Pun only sort of intended. Congrats on the story – be at the next Happy Hour!

    • gourmetmackie

      Thanks, Bryan! I love your new blog. Hopefully I’ll be able to make it to the next FBHH (and hope it’s somewhere yummy)!

  3. I’m curious about these new dining venues–buses, trains, treehouses…bizarre yet fun!

    Congrats on the article!

    • gourmetmackie

      Thanks, Mary! Hopefully I will see you at the next FBHH–it will be my last one, sadly. Am moving to Philly in August!

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